Business Support for New Spas and Health Clubs
1 Feasibility & Research
Following an initial consultation with you to establish your goals, objectives and time lines, JJC will carry out some initial research, this process will form the foundation of the project and will include:
Market Research
Local and National Trends
Competitor Analysis
SWOT Analysis
2 Design Guidance & Support
With a real passion for creating unique spa designs that will set you apart from your competitors, give your Spa that real WOW factor whilst creating something awe-inspiringly special for your guests. This will include:
Concept creation and brief
Facility selection and space planning
Operational flow and customer journey
Operational guidance for project team working with Architects, designers, M&E specialists
FF&E advice and guidance
Development and review of treatment areas and relaxation space (Indoors and outdoors)
Development and review of pools and thermal experiences.
Development and review of fitness and wellbeing areas.
Development and review of IT and Music systems.
3 Business Planning
Based on the initial research and agreed design JJC will produce a detailed budget and financial projection which will include:
Three- year financial projection
Staffing level assessment and costing
Preopening budget including equipment and operating stocks
Spa treatment, package and membership tariff pricing
4 Marketing & PR
The Spa, wellbeing and hospitality market is increasingly competitive and a new spa or health club must be able to create an immediate impact. JJC can help with effective impactful campaign planning.
Pre- launch and Post-Launch Plan.
Annual Marketing and PR plan.
Marketing campaign collateral creation.
Website guidance and development
5 Pre-Opening Support
JJC will be with you every step of the way, support will be individually tailored to your needs but will typically include:
Pre-opening critical path
Spa product house recommendation and negotiation.
Formulation of spa treatment and package menu and services.
Selection and implementation of relevant spa software system.
Spa uniform design and selection
Spa F&B guidance.
6 People Recruitment and Training
To maximise the effectiveness of your team JJC will help with:
Creating an effective staffing structure
Provide guidance on salary, incentives and commission packages.
Develop job descriptions.
Screen interview and recruit all key positions.
Create a pre-opening training programme.
7 Operating Guidelines
To ensure the people within your teams have a clear understanding of their roles and responsibilities and that service deliver is consistently high JJC will help with:
Standard Operating Procedures
Cleaning and maintenance rotas
Guest journey mapping
Guest satisfaction feedback
Mystery shopping
“The achievements of an organisation are the results of the combined effort of each individual”
Vince Lombardi
Business Development for
existing or newly opened Spas and Health Clubs
Option 1
Business Review Audit
This one-off audit will have four key steps
Step 1 Telephone Call
To discuss your property, your initial objectives and map out your requirements.
Step 2 Pre -visit assessment
Prior to visiting your property, JJC will carry out some initial research which will include:
Market Research
Competitor Analysis
Mystery Shop / Trip Advisor Review
Step 3 Business Audit
A visit to your property will then take place, this will include a detailed review under the following headings; People, Product and Profit. This audit will be tailored to your individual needs but will typically include:
SWOT analysis
Full Spa, Member and Guest journey audit.
Financial and KPI review against organisational goals and competitor bench marking.
Sales & Marketing strategy and plan review.
People and talent Review
Spa and Leisure Operation assessment
Spa and Leisure Concept Review
Health and Safety audit to ensure full legal compliance.
Step 4 Business Management Audit
This is where you will see the real value of the Business Audit. JJC will produce a detailed management report outlining the findings of the business review and importantly highlighting the key opportunities, which will typically include:
People, Product and Profit Findings.
Current barriers to growth (If appropriate)
Future recommendations.
A 3 Year profit projection outlining future potential.
Short term, mid-term and long-term revenue opportunities.
Option 2
Account Management / Coaching Support
Monthly or Quarterly
This complete spa and leisure management service will help ensure that every element of your business maximises potential and operates efficiently, safely and profitably.
This service will be tailored to your needs but will typically include;
Monthly sales and profit review
Weekly conference calls
Daily mentoring support provided as and when required.
Visit to your property once per month or quarter.
Quality mystery auditing
Individual but creative sales and marketing planning
Support systems for engaging, developing and retaining staff
To find out more